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This website states the following, "Offers fine knitting yarns, patterns, tools and accessories." We analyzed that the web site said " Welcome to the California Yarn Company! We provide top quality knitting yarns, knitting books and patterns, knitting bags, accessories, gifts for your favorite knitter, knitting tools, and our own knitting cards." It also stated " Payment is made using Paypal, credit card directly with us or by personal check. The shipping charges are determined by weight and destination. We want you to be happy with your purchase so we offer refunds of." The header had yarn as the highest ranking search term. It was followed by knitting, knitting yarn, and knitting patterns which isn't as ranked as highly as yarn. The next words they uses is hand knitter. discount yarn was also included and could not be seen by search crawlers.